Soft2Bet's ToonieBet brand has revealed a partnership with the Ottawa Senators, making the igaming platform the Official Online Casino Partner of the NHL franchise. 

Canadian hockey: Senators Emerging as a Promising Young NHL Squad 

The moment to announce this is right. There is a great deal of enthusiasm surrounding the Senators currently, including from a wagering viewpoint. 

The squad boasts several of the NHL’s thrilling young talents, spearheaded by Brady Tkachuk, Jake Sanderson, and Tim Stutzle. 

The intense and spirited match last night at the Canadian Tire Centre in Ottawa saw the cross-province rivals, the Montreal Canadiens, face off against the Senators, with the Senators securing a 5-2 victory. The game, which included multiple fights, exemplified where some of the more thrilling NHL storylines will unfold in both the playoffs commencing next week and the upcoming NHL regular season and beyond. 

The Canadiens have recently added their top draft selection, Ivan Demidov from Russia, to their lineup, which, similar to the Senators, features numerous emerging NHL stars, including Cole Caulfield, Nick Suzuki, and Lane Hutson, among others. 

In-Arena Engagements 

Both teams were unlikely candidates to reach the playoffs as the NHL season commenced. As of this morning, with only three games remaining for each, both teams have qualified – the Senators are in seventh place in the Eastern Conference, while the Canadiens hold the eighth and final playoff position. 

Thus, ToonieBet connects their cart to all of this. 

"Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario,” said Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet. “In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

NHL Playoffs Coming Up Next Week 

ToonieBet is a new Canadian gaming brand, set to launch in 2024. Soft2Bet is a provider of turnkey B2B igaming solutions, holding 19 licenses worldwide, including one in Ontario. 

Key aspects of the partnership entail in-arena (digitally enhanced displays) and broadcast branding, virtual slot signage for multiple games, digital inventory on the Senators site on NHL.com, and direct fan interaction (social contests and promotions conducted on Senators’ digital platforms). 

“Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting,” said Martin Ballard, VP Corporate Partnerships, Ottawa Senators. “Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”